4 Interesting Cloud Storage Trends to Watch for in 2022

One area of cloud computing that is used widely, but often isn’t as flashy as the software side is cloud storage. Storing files in the cloud to make them easily accessible and shareable from anywhere was one of the very first uses of the cloud that was adopted widely by many users.

As advances like automation and AI come to other types of cloud services, like team communications and business apps, cloud storage is not being left behind. The industry also continues to evolve to make storing data in the cloudless complex, more reliable, and better secured.

It’s estimated that in 2021, 50% of all company data was stored in the cloud. This is an increase of 15% from just five years earlier. With today’s hybrid teams that may be working from home and be hundreds or thousands of miles away from co-workers, it’s important to centrally locate files in cloud systems that can be accessed by everyone.

What can you expect to see in the cloud storage market this year? Here are some of the most interesting trends to keep an eye on.

1. Built-in Ransomware Defenses

Ransomware can impact data no matter where it is stored. Whether on a computer, server or in a cloud storage platform, this malware can encrypt the information and make it unreadable to the business that owns it.

In 2021, the average ransomware payment increased by 82% and ransomware incidents rose 64% during the first half of the year. A survey of CISOs found that over the last 18 months, 98% of organizations suffered a cloud data breach.

To combat ransomware, you’ll begin seeing cloud storage services offering ransomware recovery protection. This involves sophisticated systems that can help prevent files from being encrypted by code as well as those that take a copy of files and store it securely away, so files can be restored at the click of a button.

With ransomware showing no sign of stopping, this is a welcome addition in the cloud storage arena.

2. “The Edge” Becomes More Key in Cloud Storage

One of the new buzzwords of the last few years has been “Edge” or “Edge computing.” This means bringing data applications and storage resources geographically closer to the user that needs to connect to them.

As reliance on cloud storage and other cloud applications has increased, so has the need to improve response times from user to server. When data must travel across large distances, it becomes more difficult to quickly and economically deliver the best user experience. Thus, cloud service providers have been moving to an Edge computing model.

What this means for you is better reliability and faster response when accessing or searching on files because your provider is going to work to provide your service from one of the company’s cloud servers that is geographically closer to your location.

For companies with offices spread out around a country or throughout the world, this means that you’ll want to keep service location in mind when signing up for cloud storage and have a discussion with the provider about distance and how Edge computing factors in.

3. Expect More Help from AI and Machine Learning

AI and machine learning are making just about every area of technology smarter. Microsoft Word and text message apps now predict what you might type to help you fill in the blanks and type faster. Programs like Photoshop can crop around a person in an image in seconds using AI.

AI is also going to become more prevalent in cloud storage this year. You can expect help with automatic organization of your files based on your cloud storage patterns. 

Look for features designed to eliminate manual or repetitive tasks to free up more time. This includes AI helping to automate things like provisioning, obtaining, and importing data (known as “ingesting”), managing data retention, and more.

4. Legacy Vendors Begin Offering More Cloud Options

2022 is going to bring more cloud storage options coming from legacy technology providers. For example, Hewlett-Packard Enterprise recently introduced a new Data Services Cloud Console, and Dell Technologies just announced a new APEX multi-cloud design that it is working on to improve the cloud ecosystem.

More cloud storage options mean you may need more help deciding which model will work best for you, as pricing will vary widely. You don’t want to end up with more storage than you need or be paying a lot for a smaller amount of space.

It pays to keep on top of new offerings and understand that every new cloud storage option might not be a fit for your organization’s specific data storage needs.

Get Help Optimizing Your Cloud Storage & Backup Environment

Your business data is what runs your company, and it needs to be stored securely and in a way that’s accessible. Find out how we can help you optimize your cloud storage to improve cost efficiency.


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This Article has been Republished with Permission from The Technology Press.

Why Having a Continuity Plan Is a Sign of Great Leadership (And How to Create a Foolproof Plan)

Your business faces all sorts of threats that can disrupt your operations. A comprehensive continuity plan can help address them. 

Carrying on with business as usual is easy when nothing out of the ordinary is happening. But the fact is, crises can strike anytime. And when it happens, you need to be ready to pivot your operations quickly, safely, and efficiently. 

That’s where a well-thought-out business continuity plan comes into play. 

It prepares you for the worst, such as market nosedives and governments shutting down entire countries. And in these cases, your plan allows you to embrace remote work, enabling you to keep functioning and servicing your clients. It also lets you support your team at home and make them feel comfortable through various predicaments. 

These are just some of the key benefits that a business continuity plan can bring to your business. And this article will delve deeper into its significance and explain how to create one for your company. 

Why Your Business Needs a Continuity Plan

A business continuity plan details a process that your company should take to neutralize and recover from different threats. It can also help protect your business’s assets and personnel during disasters, allowing them to function uninterruptedly. 

Business continuity plans are usually developed as part of a company’s overall risk management. This means you should consider creating this plan ahead of time, not in the middle of a crisis. 

The most significant benefit of creating a business continuity plan is that it provides a clear picture of how to proceed should those threats happen. It also tells you how those circumstances can impact your operations and how to implement procedures to mitigate them. Furthermore, it helps you check if the systems work and are up to date. 

Another tremendous advantage of having a continuity plan is its ability to ensure secure and continued access to your systems. It dictates how your team and IT service provider can reach critical platforms, the available bandwidth, and whether you need to boost their network capacity. 

The overall effect can be a reduced risk of losing your business and team members. 

It can safeguard against financial loss, lost productivity, and a damaged reputation. On top of that, it helps protect your employees from injuries or death in case of threats. 

But what specific threats can you address with a continuity plan? 

Here’s a quick list:

Threat #1. Pandemics 

Pandemics can affect your business plans in numerous ways. 

For example, they can force your employees to work from home, increasing demand for some services, and reducing demand for others. Moreover, they can prevent you from distributing your offerings due to supply chain problems. 

A business continuity plan can help you overcome these bumpy periods. 

It formulates how your team will communicate throughout the period and perform business off-site. And it can also provide several options in terms of service distribution.

Threat #2. Natural Disasters

Natural disasters are extreme geographic phenomena, including tornados, tsunamis, volcanic eruptions, wildfires, and earthquakes. They’re tricky because they’re hard to predict and can leave disastrous consequences within seconds. 

Like global pandemics, they can disrupt the supply chain in affected areas, which is why you need a business continuity plan.

Threat #3. Utility Outages 

Water shutoffs and loss of communication lines or power can hinder your daily operations. It’s especially true if such outages are predicted to last long. 

Without a continuity plan, the risk of asset damage and productivity loss is drastically higher.

Threat #4. Cybersecurity 

Cyberattacks are computer-based attacks on your technical assets. The most common examples include data theft, ransomware, distributed denial of service, and SQL injections. 

In the best-case scenario, your infrastructure will function less efficiently until you resolve the issue. But in the worst-case scenario, you could lose access to all business data.

Create the Best Continuity Plan for Your Business

Developing a foolproof continuity plan requires a systematic approach. Here’s what your strategy should involve: 

#1. Identifying Goals

Business continuity doesn’t just comprise your IT systems. It encompasses all essential business functions, like public relations, human resources, and operations. 

Since your company is unique, you’ll need to create a plan according to your specific goals. 

So, determine the most important processes and figure out how to back them up with recovery strategies.

#2. Setting up an Emergency Preparedness Group

Choose several cross-functional managers and anyone else who can contribute to the plan, such as your IT service provider.

Determine the emergency response leader and make it clear they’re in charge of moving things forward when disaster strikes. 

#3. Business Impact Analysis and Risk Assessment

Identify, research, and analyze your potential threats thoroughly. Discuss them with your team and see what would happen if you had to reduce, eliminate, or modify certain services.

 Make sure to document all issues along the way. 

#4. Focusing on Customer Service

Your clients need empathy and transparency during crises. And the only way to meet their expectations in such trying times is to ensure your customer support team understands your continuity plan. 

If necessary, hire more people to answer client inquiries. 

#5. Addressing Business Function

Your plan should incorporate critical business functions. These include business risk, impact on customers and employees, emergency policy creating, community partners or external organizations, and financial resources during disasters. 

This is vital to ensure business operations are functioning asap.

#6. Staff Training and Plan Updates 

Present your continuity plan to stakeholders and promote a proactive approach through trial runs to verify the plan works. This way, you can pinpoint any weaknesses or missing aspects. Then, based on your findings and feedback, train your staff to make the implementation smoother.

Following this tactic doesn’t leave much room for error. 

Besides helping you maintain business operations and the supply chain, it also builds customer confidence. If your response to emergencies is effective, your customers will appreciate it. This allows you to preserve your brand, prevail over your competition, and mitigate financial loss. 

Don’t Let Crises Cripple Your Business 

Disasters can be the ultimate test of your leadership abilities. 

That’s why instead of leaving your company to chance, create an in-depth business continuity plan before emergencies arise. Make sure everyone is on the same page, and you’ll be able to come out stronger after any predicament. 

If you need more insights into developing a continuity plan, get in touch with us today. Let’s set up a 10-15-minute chat to determine your goals and how to achieve them. 


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This Article has been Republished with Permission from The Technology Press.